BMA Launches Television Ad Touting Medicare Advantage Success: “It’s Working”
Ad supported by seven-figure campaign on D.C. television and digital platforms
Washington, D.C. – Better Medicare Alliance, the nation’s leading research and advocacy organization supporting Medicare Advantage, announced the launch of a new television ad airing on D.C. television as part of a seven-figure campaign touting the success of Medicare Advantage.The 30-second ad, titled “It’s Working,” will run on cable news and network Sunday shows in the D.C. region, alongside ads across digital and social platforms.
“29.5 million seniors and individuals with disabilities will enroll in Medicare Advantage this year alone, and 9 out of 10 beneficiaries are satisfied with their coverage. We are taking action to ensure their voices are heard,” said Mary Beth Donahue, President and CEO of the Better Medicare Alliance. “With this ad campaign, we are reminding policymakers of Medicare Advantage’s bipartisan success story, and the need to prevent disruption for the growing, diverse population that counts on its coverage and care. On behalf of our 170 Ally organizations and more than 600,000 grassroots advocates, we are proud to lead the charge to protect seniors’ health care choices.”
Better Medicare Alliance’s ad campaign comes on the heels of new polling from Morning Consult showing that 93% of Medicare Advantage beneficiaries believe support for the program should be a priority of the Biden administration, while 76% would be less likely to support a candidate for public office who favored cuts to Medicare Advantage.
Watch the television ad HERE.
Script:
Whether you’re living on a fixed income or in a neighborhood underserved by health care, Medicare Advantage has got your back.
It’s health care the way it should be: high-quality, coordinated, accessible, and affordable.
Benefits like dental coverage, lower priced prescriptions, zero premiums, even food delivery, and free rides to the doctor.
And it costs, on average, $1,640 less a year than Original Medicare.
No wonder one out of almost every two seniors choose Medicare Advantage.
Medicare Advantage – it’s working.
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