“I’m an MA Voter”: Seniors Make Medicare Advantage a Midterm Issue
Six-figure ad campaign launches days before open enrollment, with millions of beneficiaries set to lose their plans next year
WASHINGTON — Better Medicare Alliance today launched “I’m an MA Voter,” a six-figure digital advertising campaign in which Medicare Advantage beneficiaries share, in their own words, why affordable coverage will drive their vote this November.
The campaign arrives two days before Medicare’s Annual Enrollment Period opens on Oct. 15 and three weeks before Election Day. Ads will run across digital news platforms, policy newsletters and targeted social media to reach lawmakers, candidates, and their staff.
“For years now, Medicare Advantage beneficiaries have watched their healthcare costs rise and their choices shrink. This can’t be the new normal,” said Rebecca Buck, senior vice president of public affairs at Better Medicare Alliance. “Protecting affordable healthcare is a top priority for seniors. It should be for Washington, too. That starts with sufficient funding and more stable policies in Medicare Advantage.”
The ads feature beneficiaries Jeanette E. of Springfield, Illinois, and David W. of McCormick, South Carolina.
“Medicare Advantage is my top voting priority because my husband and I depend upon our health care coverage,” Jeanette says in one ad. “We cannot afford to pay a lot when we are on social security and Medicare.”
“As a retired American citizen living on a fixed income, keeping Medicare Advantage affordable is a top political priority for my vote,” David says in another. “Any price increase would seriously impact our lives.”
They are far from alone. KFF’s latest Health Tracking Poll found that healthcare costs tied with gas prices as voters’ top economic concern heading into the midterms, with 82% saying it is very or extremely important for candidates to discuss healthcare costs.
Medicare Advantage beneficiaries are entering open enrollment after a year of upheaval. In 2026, nearly 3 million Medicare Advantage enrollees, about one in 10, had to find new coverage after their plans left the market. That trend is poised to continue in 2027, with at least 3.8 million seniors needing to find new plans.
Meanwhile, the median out-of-pocket maximum has jumped roughly $1,600 in just three years — from $5,000 in 2024 to $6,600 in 2027.
For more stories from seniors who are voting to protect Medicare Advantage this election, visit BetterMedicareAlliance.org/MedicareAdvantageVoter.
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Better Medicare Alliance is a community of hundreds of thousands of grassroots beneficiaries and more than 250 ally organizations working to improve health care through a strong Medicare Advantage program. Learn more at www.bettermedicarealliance.org