Better Medicare Alliance Launches New Ad Urging Trump Administration to Protect Medicare Advantage for Seniors
WASHINGTON — Better Medicare Alliance (BMA) today launched a new video ad urging the Trump administration to protect and strengthen Medicare Advantage for seniors. The ad features seniors from across the country directly appealing to President Trump to “do the right thing” and ” take care of the seniors.”
“This is a critical moment for Medicare Advantage,” said Rebecca Buck, senior vice president of communications for Better Medicare Alliance. “Millions of seniors depend on Medicare Advantage for affordable health care, and they are feeling squeezed after two years of cuts to the program. With important policy and funding conversations happening right now, seniors’ voices need to be heard and taken seriously — and that’s our goal with this campaign.”
BMA’s latest ad is part of an ongoing campaign featuring unscripted testimonials by real seniors enrolled in Medicare Advantage. The seven-figure digital campaign will target Washington, D.C. and run through the spring. In the coming weeks, the Trump administration is expected to finalize annual funding for Medicare Advantage through the 2026 Medicare Advantage and Part D Final Rate Notice, along with other important policy changes. These decisions come as millions of beneficiaries continue to face higher costs and reduced benefits after two straight years of Medicare Advantage cuts.
Medicare Advantage is now the primary form of Medicare coverage in the United States, with 55% of Medicare beneficiaries choosing Medicare Advantage for high-quality, comprehensive care at a lower cost than Fee-For-Service Medicare. More than 34 million seniors and people with disabilities are currently enrolled in Medicare Advantage.
Watch the ad here.
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Better Medicare Alliance is a community of more than one million grassroots beneficiaries and 200+ ally organizations working to improve health care through a strong Medicare Advantage. Learn more at www.bettermedicarealliance.org.